Dealing with the media is an opportunity to grow your business, and a potential landmine if bad news hits your organization.
Ensuring your team is equipped to deal with tough questions is crucial. It’s just as important to give them the skills to give strong interviews and develop their reputations as thought leaders. Earned media is worth its weight in gold.
We conduct in-person and online training sessions for teams and individuals. Topics covered include:
· Standard questions a journalist will ask
· The benefits and dangers of a “no comment”
· Importance of having a single point person for all inquiries
· How to give a quote that will actually be used by the media
· When to walk away from an interview
· Plus so much more